FROG X CANNES LIONS 19-23.06.2023 - CHIEF CHALLENGES & CREATIVE CONFESSIONS

Event

frog was proud to be an official partner of Cannes Lions 2023. For four days in the frog Cabana, we hosted talks with guests from leading brands, cool exhibits and fun conversations.

Featuring guest speakers from

**frog hosted exhibits, panels and interviews on creative innovation.**

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Program

Monday, 19 June

Welcome to the futurescape

Innovation in a world of flux

Emerging movements, trends and behaviors create powerful tailwinds across industries and sectors, driving innovation and changing perceptions of value.

Russell Parsons

Editor

Véronique Bruhat

Head of Digital Health for Specialty Care

Dustin Sedgwick

Chief Marketing Officer, Payments

Dr. Moira Gilchrist

VP, Strategic & Scientific Comms

Jay Pattisall

VP & Principal Analyst

Luc Dammann

President of EMEA

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BONUS

Voices from Cannes: Day 1

Gagandeep Gadri, Managing Director, frog; Véronique Bruhat, Head of Digital Health for Specialty Care, Sanofi; Dr. Moira Gilchrist, VP & Director of Scientific & Strategic Communications; Russell Parsons, Editor-in-Chief, Marketing Week

Tuesday, 20 June

Augmented experiences

Creativity in the machine era

As emerging technology enters the world of art and immersive experience, practices and ideas developed over the past centuries are quickly becoming commodities to be exploited.

Alvaro Del Pozo

VP, International Marketing

Sarah Kiefer

Chief Marketing Officer

Ahmed Daoud

Executive Director of Innovation

Candice Golend

Global Chief Marketing Officer

Jay Pattisall

VP & Principal Analyst

Mark Oost

Global Offer Leader AI, Analytics & Data Science

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BONUS

Voices from Cannes: Day 2

Andreas Markdalen, Global Chief Creative Officer at frog, Sarah Kiefer, Chief Marketing Officer at Pitch, Ahmed Daoud, Executive Director of Innovation for the Royal Commission for Al-‘Ula and Laurence Parkes, Vice President in frog London

Wednesday, 21 June

Data-Driven Ecosystems

Expectations of a connected world

A generation of digital natives are seeking extreme convenience, expert guidance and meaningful experiences with a net-positive impact on the environment.

Béatrice Dautzenberg

Global Director of Beauty Tech Services

Timo Bularczyk

Director, Global IT

Ximena O'Reilly

Global Head of Design

Pierdonato Vercellone

Chief Communication Officer

Ruth Thomson

SVP - Global Consumer Business

Christina Schehl

VP, frog & Capgemini Invent

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BONUS

Voices from Cannes: Day 3

Chiara Diana, Chief Design Officer, frog; Timo Bularczyk, Director of Global IT, Mercedes-Benz Mobility; Ximena O'Reilly, Global Head of Design, Nestlé & Advisory Council, Design for Good; Christina Schehl, Vice President and Head of Germany, frog

Thursday, 22 June

Sustainable future

End of the world vs. end of the month

We live in a time of fury as environmental, social and economic unrest impacts our way of life. It's time for industries to transform their impact.

Marina Ponti

Director, UN SDG Action Campaign

Oliver Lange

Head of H&Mbeyond

Thomas Husson

VP & Principal Analyst

Dr. Maike Benz

Vice President, Brand & Content

Todd Taylor

Executive Marketing Director

Andreas Markdalen

Global Chief Creative Officer

Clément Chenut

Circular Economy Leader

frog X MACHINA

Debuting at Cannes

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BONUS

Voices from Cannes: Day 4

Kara Pecknold, Vice President of Regenerative Design, frog; Oliver Lange, Head of H&Mbeyond; Marina Ponti, Director of the UN SDG Action Campaign; Clément Chenut, Circular Economy Leader, Capgemini Invent

Schedule

Mon, 19 June
Tue, 20 June
Wed, 21 June
Thu, 22 June

Innovation in a World of Flux

The Future Is Not a Stage for Innovation Theater

As sectors and markets converge, acting fast (with authenticity, conviction and purpose) on truly groundbreaking ideas is the only way to cut through the noise. In this session: Véronique Bruhat, Digital Health Product Manager, Sanofi; Luc Dammann, President of EMEA, Adobe; Gagandeep Gadri, Managing Director, frog.

Science-Led Business Transformation

PMI is in the middle of a massive shift toward radical transformation in its product offering, pledging to become a majority smoke-free business by 2025. In this session: a live interview with Dr. Moira Gilchrist, Vice President, Scientific & Strategic Communications, Philip Morris International, led by Gagandeep Gadri, Managing Director, frog.

The Rise of the Maker Brand in the Age of Innovation

Today's businesses must pivot to becoming active maker brands to compete on experience. But precisely how to make these necessary shifts is a matter of debate. In this session moderated by Russell Parsons, Editor of Marketing Week, hear from Gagandeep Gadri, Managing Director, frog; Jay Pattisall, Vice President & Principal Analyst, Forrester; Dustin Sedgwick, CMO Payments, JPMorgan Chase & Co.

04:00PM – 06:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

Creativity in the Machine Era

Data Wars & Future-Forward Storytelling at Scale

Paradigm shifts in brand storytelling are raising the stakes for emerging technology and human creativity alike. In this session led by Andreas Markdalen, Global Chief Creative Officer at frog, hear from Alvaro Del Pozo, Vice President, International Marketing, Adobe; Sarah Kiefer, Chief Marketing Officer, Pitch; Jay Pattisall, Vice President & Principal Analyst, Forrester.

Journeying into the Metaverse

It’s time to talk all things metaverse, immersive brand storytelling and innovation at the intersection of physical and digital worlds. In this session: a live interview with Ahmed Daoud, Executive Director of Innovation, the Royal Commission for AlUla, led by Andreas Markdalen, Global Chief Creative Officer at frog.

Meeting Consumer Expectations with Generative AI

Brands are seeking ways to experiment with generative AI. What does the research show about what consumers expect? In this session, we talk about new findings from the Capgemini Research Institute. Moderated by Candice Golend, Global Chief Marketing Officer, Capgemini Invent, this discussion features Andreas Markdalen, Global Chief Creative Officer, frog and Mark Oost, Global Offer Leader AI, Analytics & Data Science, Capgemini.

04:00PM – 06:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

Expectations of a Connected World

Driving Mobility into the Connected World

Driving strategic, creative innovation in the future of mobility will mean engaging new sources of data, leveraging next-level tech and bringing customer ecosystems together. In this session, Chiara Diana, Chief Design Officer, frog will lead a conversation with Timo Bularczyk, Global Head of IT, Mercedes-Benz Mobility and Christina Schehl, Vice President & Head of frog Germany.

Connecting the Fan Experience

With AC Milan, we’ll talk about the interconnected worlds of sports and entertainment, transforming a beloved sports organization into a multimedia powerhouse, and driving innovation for fans worldwide. In this session, Chiara Diana, Chief Design Officer, frog, interviews Pierdonato Vercellone, Chief Communication Officer, AC Milan.

Creative Solutions to Connected Challenges

There are five challenges to achieving the full potential of the evolving connected world. In this session, we discuss the impact of these challenges—and how to overcome them. In this session led by Chiara Diana, Chief Design Officer, frog, hear from Beatrice Dautzenberg, Global Director of Beauty Tech Services, L’Oréal; Ruth Thomson, Senior Vice President, Cambridge Consultants; Ximena O’Reilly, Global Head of Design, Nestlé.

05:00 – 07:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

End of the World vs. End of the Month

Clothed in Chaos: How to Design for Hazard-Proof Living

In a hostile world, clothing is survival. frog will debut a tech-enabled sustainable fashion collaboration with MACHINA. Moderated by Kara Pecknold, Vice President, Regenerative Design at frog, this session features Oliver Lange, Head of H&Mbeyond, Todd Taylor, Executive Director of Marketing, frog and Andreas Markdalen, Global Chief Creative Officer, frog.

Unite to Act with UN SDG Action Campaign

It’s time to unite for action. In this session, get a sneak peek of the new UN SDG Action Campaign. This session will be led by Kara Pecknold, Vice President Regenerative Design, frog, and feature Marina Ponti, Director of UN SDG Action Campaign and Dr. Maike Benz, Vice President, Brand & Content, frog.

Be the Hero We Need for the Next Economy

Long-term sustainability goals can seem at odds with short-term gains. Now is the time to future-proof business strategy. Moderated by Thomas Husson, Vice President & Principal Analyst, Forrester, this session will feature Kara Pecknold, Vice President Regenerative Design, frog and Clément Chenut, Circular Economy Leader, Capgemini.

04:00 – 05:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.