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FROG X CANNES LIONS 19-23.06.2023 - CHIEF CHALLENGES & CREATIVE CONFESSIONS

Event

frog is proud to be an official partner of Cannes Lions 2023. Join us in the frog Cabana for four days of talks with guests from leading brands, cool exhibits and fun conversations.

Featuring guest speakers from

New speakers announced each week until Cannes!

Location

Dear dreamers, join us in the frog Cabana.

frog and our expert guests will be sharing explorations and provocations throughout the week from our cabana lining the croisette facing Meta Beach.

Venue

Explore map location

Program

Monday, 19 June

Welcome to the futurescape

Innovation in a world of flux

Emerging movements, trends and behaviors create powerful tailwinds across industries and sectors, driving innovation and changing perceptions of value.

Russell Parsons

Editor

Dustin Sedgwick

Chief Marketing Officer, Payments

Dr. Moira Gilchrist

VP, Strategic & Scientific Comms

Jay Pattisall

VP & Principal Analyst

New speakers each

week until Cannes!

Tuesday, 20 June

Augmented experiences

Creativity in the machine era

As emerging technology enters the world of art and immersive experience, practices and ideas developed over the past centuries are quickly becoming commodities to be exploited.

Alvaro Del Pozo

VP, International Marketing

Sarah Kiefer

Chief Marketing Officer

Ahmed Daoud

Acting Executive Director of Innovation

Jay Pattisall

VP & Principal Analyst

New speakers each

week until Cannes!

Wednesday, 21 June

Data-Driven Ecosystems

Expectations of a connected world

A generation of digital natives are seeking extreme convenience, expert guidance and meaningful experiences with a net-positive impact on the environment.

Timo Bularczyk

Director, Global IT

Ruth Thomson

SVP - Global Consumer Business

Christina Schehl

VP, frog & Capgemini Invent

New speakers each

week until Cannes!

New speakers each

week until Cannes!

Thursday, 22 June

Sustainable future

End of the world vs. end of the month

We live in a time of fury as environmental, social and economic unrest impacts our way of life. It's time for industries to transform their impact.

Marina Ponti

Director, UN SDG Action Campaign

Oliver Lange

Head of H&Mbeyond

frog X MACHINA

Debuting at Cannes

Todd Taylor

Executive Marketing Director

Andreas Markdalen

Global Chief Creative Officer

Schedule

Monday 19 June
Tue, 20 June
Wed, 21 June
Thu, 22 June

Innovation in a World of Flux

The Future Is Not a Stage for Innovation Theater

As sectors and markets converge, acting fast (with authenticity, conviction and purpose) on truly groundbreaking ideas is the only way to cut through the noise. In this session: Veronique Bruhat, Digital Health Product Manager, Sanofi and Gagandeep Gadri, Managing Director, frog.

Science-Led Business Transformation

PMI is in the middle of a massive shift toward a smoke-free future, pledging to become a majority smoke-free business by 2025. In this session: a live interview with Dr. Moira Gilchrist, Vice President, Scientific & Strategic Communications, Philip Morris International.

The Rise of the Maker Brand in the Age of Innovation

Today's businesses must pivot to becoming active maker brands to compete on experience. But precisely how to make these necessary shifts is a matter of debate. In this session moderated by Russell Parsons, Editor of Marketing Week, hear from Gagandeep Gadri, Managing Director, frog; Jay Pattisall, Vice President & Principal Analyst, Forrester; Dustin Sedgwick, CMO, JP Morgan Payments.

04:00PM – 06:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

Creativity in the Machine Era

Data Wars & Future-Forward Storytelling at Scale

Paradigm shifts in brand storytelling are raising the stakes for emerging technology and human creativity alike. In this session led by Andreas Markdalen, Global Chief Creative Officer, hear from Alvaro Del Pozo, Vice President, International Marketing, Adobe; Sarah Kiefer, Chief Marketing Officer, Pitch; Jay Pattisall, Vice President & Principal Analyst, Forrester.

Journeying into the Metaverse

It’s time to talk all things metaverse, immersive brand storytelling and innovation at the intersection of physical and digital worlds. In this session: a live interview with Ahmed Daoud, Acting Executive Director of Innovation, the Royal Commission for AlUla.

04:00PM – 06:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

Expectations of a Connected World

Driving Mobility into the Connected World

Driving strategic, creative innovation in the future of mobility will mean engaging new sources of data, leveraging next-level tech and bringing customer ecosystems together. In this session, Chiara Diana, Chief Design Officer, frog will lead a conversation with Timo Bularczyk, Global Head of IT, Mercedes Benz Mobility and Christina Schehl, Vice President & Head of frog Germany.

Connecting the Fan Experience

With AC Milan, we’ll talk about the interconnected worlds of sports and entertainment, transforming a beloved sports organization into a multimedia powerhouse, and driving innovation for fans worldwide.

Creative Solutions to Connected Challenges

There are four challenges to achieving the full potential of the evolving connected world. In this session, we discuss the impact of these challenges—and how to overcome them. In this session led by Chiara Diana, Chief Design Officer, frog, hear from Beatrice Dautzenberg, Global Director of Beauty Tech Services, L’Oréal; Ruth Thomson, Senior Vice President, Cambridge Consultants; Ximena O’Reilly, Global Head of Design, Nestlé.

05:00 – 07:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

End of the World vs. End of the Month

Clothed in Chaos: How to Design for Hazard-Proof Living

In a hostile world, clothing is survival. frog will debut a tech-enabled sustainable fashion collaboration with MACHINA. Moderated by Kara Pecknold, Vice President Regenerative Design, frog this session features Todd Taylor, Executive Director of Marketing, frog and Andreas Markdale, Global Chief Creative Officer, frog.

Unite for Action with UN Sustainable Development Goals

It’s time to unite for action. In this session, get a sneak peek of the new UN SDG Action Campaign. This session will be led by Kara Pecknold, Vice President Regenerative Design, frog, and feature Marina Ponti, Director of UN SDG Action Campaign and Dr. Maike Benz, Vice President, Brand & Content, frog.

Be the Hero We Need for the Next Economy

Long-term sustainability goals can seem at odds with short-term gains. Now is the time to future-proof business strategy. Moderated by Thomas Husson, Vice President & Principal Analyst, Forrester, this session will feature Kara Pecknold, Vice President Regenerative Design, frog and Clément Chenut, Circular Economy Leader, Capgemini.

04:00 – 05:00PM CET

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.

Connection

Connect with us at Cannes

Share ideas, talk projects and be part of a vibrant community with frog at Cannes and beyond.