FROG X CANNES LIONS 19-23.06.2023 - CHIEF CHALLENGES & CREATIVE CONFESSIONS

FROG X CANNES LIONS 19-23.06.2023 - CHIEF CHALLENGES & CREATIVE CONFESSIONS

Event

frog was proud to be an official partner of Cannes Lions 2023. For four days in the frog Cabana, we hosted talks with guests from leading brands, cool exhibits and fun conversations.

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Cannes Lions 2023 Cannes Lions 2023         Cannes Lions 2023         Cannes Lions 2023         Cannes Lions 2023         

Featuring guest speakers from

  • Capgemini
  • Adobe
  • Mercedes Benz Mobility
  • FORRESTER
  • UN SDG
  • AC Milan
  • Philip Morris International
  • Pitch
  • Royal Commission for Al-Ula
  • Machina
  • Cambridge Consultants
  • JP Morgan Chase & Co.
  • Marketing Week
  • H&M
  • Sanofi
  • L’Oréal
  • Nestlé
frog hosted exhibits, panels and interviews on creative innovation.
01 / 17

Program

Monday, 19 June

Welcome to the futurescape

Innovation in a world of flux

Emerging movements, trends and behaviors create powerful tailwinds across industries and sectors, driving innovation and changing perceptions of value.

Managing Director, frog

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Voices from Cannes: Day 1

Gagandeep Gadri, Managing Director, frog; Véronique Bruhat, Head of Digital Health for Specialty Care, Sanofi; Dr. Moira Gilchrist, VP & Director of Scientific & Strategic Communications; Russell Parsons, Editor-in-Chief, Marketing Week

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Tuesday, 20 June

Augmented experiences

Creativity in the machine era

As emerging technology enters the world of art and immersive experience, practices and ideas developed over the past centuries are quickly becoming commodities to be exploited.

Global Chief Creative Officer, frog

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Voices from Cannes: Day 2

Andreas Markdalen, Global Chief Creative Officer at frog, Sarah Kiefer, Chief Marketing Officer at Pitch, Ahmed Daoud, Executive Director of Innovation for the Royal Commission for Al-‘Ula and Laurence Parkes, Vice President in frog London

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Wednesday, 21 June

Data-Driven Ecosystems

Expectations of a connected world

A generation of digital natives are seeking extreme convenience, expert guidance and meaningful experiences with a net-positive impact on the environment.

Chief Design Officer, frog

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Voices from Cannes: Day 3

Chiara Diana, Chief Design Officer, frog; Timo Bularczyk, Director of Global IT, Mercedes-Benz Mobility; Ximena O'Reilly, Global Head of Design, Nestlé & Advisory Council, Design for Good; Christina Schehl, Vice President and Head of Germany, frog

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Thursday, 22 June

Sustainable future

End of the world vs. end of the month

We live in a time of fury as environmental, social and economic unrest impacts our way of life. It's time for industries to transform their impact.

VP, Regenerative Design, frog

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Voices from Cannes: Day 4

Kara Pecknold, Vice President of Regenerative Design, frog; Oliver Lange, Head of H&Mbeyond; Marina Ponti, Director of the UN SDG Action Campaign; Clément Chenut, Circular Economy Leader, Capgemini Invent

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Schedule

Innovation in a World of Flux

The Future Is Not a Stage for Innovation Theater

As sectors and markets converge, acting fast (with authenticity, conviction and purpose) on truly groundbreaking ideas is the only way to cut through the noise. In this session: Véronique Bruhat, Digital Health Product Manager, Sanofi; Luc Dammann, President of EMEA, Adobe; Gagandeep Gadri, Managing Director, frog.

Science-Led Business Transformation

PMI is in the middle of a massive shift toward radical transformation in its product offering, pledging to become a majority smoke-free business by 2025. In this session: a live interview with Dr. Moira Gilchrist, Vice President, Scientific & Strategic Communications, Philip Morris International, led by Gagandeep Gadri, Managing Director, frog.

The Rise of the Maker Brand in the Age of Innovation

Today's businesses must pivot to becoming active maker brands to compete on experience. But precisely how to make these necessary shifts is a matter of debate. In this session moderated by Russell Parsons, Editor of Marketing Week, hear from Gagandeep Gadri, Managing Director, frog; Jay Pattisall, Vice President & Principal Analyst, Forrester; Dustin Sedgwick, CMO Payments, JPMorgan Chase & Co.

Creative Confessions Happy Hour

Release yourself from the past. Step into the future unburdened. Grab a drink and gather your nerve. Join us in the frog Cabana to share your creative confession.